The Pokemon Go Madness and some implementation details

Some highways are already displaying statements as "DON'T POKEMON AND DRIVE" (as if it was needed). People are joining in groups to hunt for Pokemons (even in remote locations on cities - which is not advisable), accidents have already happened (and people died because of it).
And the game came out only a few days ago.

Some details on how the locations were chosen is provided here in this interview:
http://mashable.com/2016/07/10/john-hanke-pokemon-go/#rd_te_ukomqN